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Forum Moderators: buckworks
I've done some of the obvious things - I hang out on appropriate forums, I've posted articles, I provide content. I've got links from suppliers and major organisations.
My product is the kind of thing where if you are browsing you will see the words and think 'ooh! multicoloured stinky widgets - that will be perfect for Uncle Joe's birthday'
I do have consumer groups, but I have quite a big store and if people come into by B+M store looking to spend money I can find something they are happy to take away.
So to an actual question - Does anybody know of any good resources about consumer behaviour on the web, and how to try and attract some 'passing' customers, rather than those who are specifically looking for my product.
I've read that the web is a 'pulling' selling environment, where cutomers pull information towards them, so you can't 'push' people into buying. I want to 'push' a little it more. But only a gentle way.
All comments really apreciated (especially if you think I'm totally the wrong track.)