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Gateways, CC Processors, & Merchant Accounts
Gateways are the pieces that make credit card transactions happen. And you’ll need a merchant account to accept Credit Card payments.
These are the little gems that protect online transactions.
Catalogs & Carts
We often mash these two terms together under the general title of "shopping cart" but in actuality they are two seperate pieces. Catalogs are the part that allow you to display your products and for the buyer to browse and select products from. Carts are the part that keeps track of what the buyer has selected (added to cart) and allows them to buy what they've selected.
Shipping & Fulfillment
Shipping is all about getting the product to the customer. Shipping charges and shippers vary in each country though there are a few international shippers like Fedex and UPS.
Site Search Engines
Well done search tools can help generate sales. Poorly done search tools can lose a customer just as easily. And what about placement of the search box?
Seems to matter to some folks. Others swear it's the only thing that matters!
Drop shipping is where you offer products for sale from a manufacturer but you don't actually carry inventory. When an order is placed, the manufacturer (or distributor) ships the order to the customer.
Optimization & Conversion
Optimizing you ecommerce site and converting visitors into buyers.
Credit Card Fraud
Advertising & Marketing
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