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Multiyear Domain Renewals and Google Ranking

Is it a factor.



3:59 pm on May 9, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

I have been told that the length of the domain renewal is one of the factors that play in your rankings.

We are currently with 1&1 and they will only do 1 year auto renewals, and won't renewal for 9 years as a manual request (just take my money please).

I was thinking of moving my domains registrar to a company that does multiyear renewals.

But this is going to be a pain. Is it really worth it?

Has anybody seen a boost from google for a multiyear renewal?


4:06 pm on May 9, 2007 (gmt 0)

WebmasterWorld Senior Member jtara is a WebmasterWorld Top Contributor of All Time 5+ Year Member

If you get a 10-year renewal, it will make a difference - 10 years later!


5:14 pm on May 9, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

That bit of info was in one of the Google patents over the last 1-2 years.

It makes sense, but it's nearly impossible to test.

I don't know if I'd do a 10 year renewal, but a few years maybe.

The way I see it, Google is trying to profile what a quality site is. The closer you get your site to matching that mysterious profile the better you are and the easier it is to rank well.

Most likely there are LOTS of things (like domain registration periods) you can do that, by themselves, won't make a bit of difference, but when you start adding them all up they begin to make a difference.


3:55 pm on May 15, 2007 (gmt 0)

5+ Year Member

I read a lot to it effects the pagerank.I have a good domain(8 years old) and i buy it for 10 years.I havent an advantage on pr.My site is pr3 and it is a .com.The .net of it(same name) has a pr4 and it is only 1 year old and registered for 1 year.I tried and it is not matter or it effects too small.


5:14 pm on May 15, 2007 (gmt 0)

5+ Year Member

i would have thought that the impact would only be noticable with a newish site, one under 2 years old

Beyond that point, surely the fact that it would 1 of up to 100 ranking factors would make any effect very hard to measure

Methinks tis a good idea to register for years in advance if you have a good price to do so, and it probably wouldn't hurt your SERP positions


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