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Italian Authorities To Investigate Alleged Fake Reviews On Trip Advisor

9:24 am on May 21, 2014 (gmt 0)

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Travel-rating service Trip Advisor is being investigated in Italy over concerns the site is not doing enough to prevent fake reviews.

The Italian competition authority said it had had complaints from consumers and businesses about the website.

It has launched a separate investigation to see if agreements booking sites Expedia and Booking.com hold with hotels are preventing consumers from getting better deals.Italian Authorities To Investigate Alleged Fake Reviews On Trip Advisor [bbc.com]

The Italian competition authority will try to establish whether Trip Advisor has sufficient measures in place to detect reviews made by people who had not visited the place in question.

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