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Facebook Pitches 'Social Context' Ads to Major Marketers

     
6:28 pm on Jul 8, 2010 (gmt 0)

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Facebook Pitches 'Social Context' Ads to Major Marketers [online.wsj.com]
Facebook Inc. is trying to rev up its advertising business with a little help from your friends.

The social-networking site is aggressively pitching to big advertisers like Ford Motor Co. and PepsiCo Inc. the latest in a series of ad formats that tell users which of their Facebook friends have expressed interest in the brand or product featured in the ad.