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We are launching the first phase of our Promoted Tweets platform with a handful of innovative advertising partners that include Best Buy, Bravo, Red Bull, Sony Pictures, Starbucks, and Virgin America -- with more to come. Promoted Tweets are ordinary Tweets that businesses and organizations want to highlight to a wider group of users.
"We’re wondering how long it will be before the online pharmacies, botnet operators and rogue security product pushers decide to mimic Twitter’s ads for their own nefarious purposes," Sunbelt analyst Tom Kelchner writes. "Like the search engine optimization techniques that have taken advantage of the big search services, there will be attempts to use the promoted tweets. And there will be countermeasures by Twitter and the rest of us in the anti-malcode world."
Fiendish types may abuse the new commercial service by disguising links to booby-trapped sites as sponsored Tweets, Kelchner adds.