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According to Web measurement firm Compete Inc., Facebook has passed search-engine giant Google to become the top source for traffic to major portals like Yahoo and MSN, and is among the leaders for other types of sites.
This trend is shifting the way Web site operators approach online marketing, even as Google takes steps to move into the social-media world.
So what this article is really saying is that sites (portals) like Yahoo and MSN don't get much organic G traffic, but they do get some social traffic.Actually, it says that Facebook has PASSED Google to become the top source for portals. The distinction is important because it indicates a shift, even if the absolute numbers aren't impressive.
Everyone I know still uses Google to find thingsI agree that search engines will always have a place. But what happens when people don't have to leave their favorite website (increasingly, Facebook) to use a search engine? I think you'll see the heavy Facebook users migrate to Bing if the MS/FB collaboration includes a full WWW search engine right on Facebook. This alone could put a good dent in Google's share of the search market.
For years, Web content creators had to worry whether they had the proper level of search-engine optimization to make sure search engines listed them among the top results. Now, they have to consider (...) social-media optimization.
How many of you or your friends check Google the first thing in the morning and spend time (stickiness) on the Google website? However, Facebook is now the first thing most people check.How True> In my wife's case the last thing before bed.
[edited by: bwnbwn at 9:33 pm (utc) on Feb 15, 2010]
How many links have you clicked on that a friend has added into their Facebook status? Not that many I guess.
joined:June 3, 2007
Yeah, I wish search was simply search, but those of you who aren't on FB are in the minority of 'avid Internet users'
Since when were FB users the the MOST avid of Internet users?
[edited by: JS_Harris at 6:23 am (utc) on Feb 16, 2010]
I have a contingency plan. It's back to mIRC and the bulletin boards for me. No glamor, no glitz and thank god no celebrities and major corporations.
But it is not good for answering general questions - like what is the best DVD player, or which are the biggest cities int eh USA or should I leave my boyfriend.
But the operators or FB, Twitter, and other social sites want you to believe that the best way is to use their sites so you can reach the entire online world in one single transmission. Sounds like the lazy man's approach.. let's just ask the world instead of doing a little digging.
Maybe it comes down to who you have on your friends list and if you trust their answers - if not them maybe look for new friends ;)
What I mean is that when I want to find information, I wouldn't rely on posting a question on FB or Twitter, I find it faster to Google it.
A referral from Google (or any search engine) has intent behind it. Not so much from social media sites like FB.
A big part of the Facebook experience is how friends and family share Web links to interesting news stories, photos, videos and Internet sites.