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Understanding the value in backlinks.

6:41 pm on Feb 19, 2016 (gmt 0)

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votes: 3

What is the value in these type of back link scenarios.

#1. You have a blog about movie posters but you can't get a single valuable webmaster to add your domain as a resource for "movie posters". So, instead you write an article yourself for your company's blog that has nothing to do with movies or posters called "washing your teddy bear". Let's just say you add content to add content. Let's then say some blog out there called TeddyBearLovers.tld which is a strong domain, good age, great domain authority writes a blog post called "Cleaning Teddy When It's Time" and he references your blog post about cleaning. Does that help you at all? I mean, you got a good link to your site but overall the link has nothing to do with who you really are as a whole.

Is this no different than this forum which has a section called "The Wall" and some of the subjects there may relate to something like the new Superman movie and may have nothing to do with webmasters, Google, etc. If a quality site references a particular thread on that section of this forum, does that help this domain overall or just that post? Also does Google get confused when it sees backlinks anchored "Superman movie" pointing to a domain about webmasters. Does that not devalue THIS forum as a forum about webmasters, SEO, etc?

#2. How important is that the anchor text relate to what you do/sell etc? Let's say a blogger writes a blog about court cases and you still operate the "movie poster" blog. In this latest post, he begins his article by writing, "Lately, we have seen a number of court cases that overshadow future cases..."and "future cases" is linked (FOLLOW) to a page on your site about "historical movie posters". Why he linked to that page, you have no earthy idea. BUT does the legal blog hurt itself more for giving bad resources in it's articles that do not relate or does the link from a good source (assuming the legal blog has strong authority), help you out a lot?