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When do nofollow links become abusive?

5:34 pm on Jul 8, 2014 (gmt 0)

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joined:May 11, 2012
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Let's say I own a clothing company that sells both shirts and pants and to rank better for specific keywords or terms, I have created two eCommerce websites. One website is buycoolpants.com and the other is buycoolshirts.com. Both have generally the same look and feel but one site sells pants, the other sells shirts.

On the top menu bar of buycoolshirts.com, I have a link titled "Visit our Pants Shop" which sends visitors to buycoolpants.com. I do the same thing buycoolpants.com, but send people to the shirt shop instead with the term, "Visit our Shirts Site".

If those two links are nofollow, does it hurt me at all? I know nofollow does not help at all, but can it impact me negatively.

Another concern is, let's say that buycoolshirts.com is 400 pages deep. According to Webmaster Tools reports, "Links to my site", would show that buycoolshirts.com is getting 400 links from buycoolpants.com. Again, same idea just flipped around when viewing stats for buycoolpants.com.

My question is, does Google look at this as abuse? I know Matt sounds very much against it here: [youtube.com ] and he makes it sound like Google does not like it when you seem to push a lot of traffic to a particular site.

I know I am a small business, but I got the idea of doing this by looking at Create and Barrell's website. C&B owns CB2. At the top of the site, you can jump through their directory of stores.

Should Google be made aware of the connection? Should I not worry about it?

Should I move the links from the menu bar to a single page, to prevent it from being spidered on every page and counting as 400+ links to my site?


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