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Baidu, Yahoo Japan to partner on web ads

7:47 am on Nov 30, 2016 (gmt 0)

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http://asia.nikkei.com/Business/AC/Baidu-Yahoo-Japan-to-partner-on-web-ads [asia.nikkei.com]

Baidu, Yahoo Japan to partner on web ads

Yahoo Japan will handle ad business from Japanese clients for Baidu's Tokyo-based Japan unit, whose personnel constraints have limited it to serving mostly top-tier corporations, leaving smaller companies and local governments underserved. The partners seek to take advantage of Yahoo Japan's extensive domestic sales network.

Yahoo Japan will set up a special team to support Baidu's ad sales.

Advertising in China from Japan is quite difficult. This could spur a lot of business on both sides as they're the biggest SEs in their respective markets.