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Viki Strikes Deal With Baidu to Bring Crowd-Translated Programming to China
In picking Baidu, Viki gets access to its 237 million users in China for streaming content that will be translated into Chinese and English — including full-length movies, dramas, comedies, anime and more from the United States, U.K., Taiwan, Korea, Japan and 10 other countries — on many devices. Viki said it currently has over 26 million viewers watching two billion videos monthly.
Viki, which has already done several partnership deals in China, will be Baidu’s first streaming partner from outside the country, which is important given that big players like Netflix and Google’s YouTube are not represented there.