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Sina's 2013 Strategy Is "Mobile First"

5:00 am on Dec 28, 2012 (gmt 0)

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Sina's 2013 Strategy Is "Mobile First," CEO Charles Chao Says In Company-Wide Email [techcrunch.com]

Chao wrote that Sina will reboot its strategy next year by splitting its business structure into two parts, with one focusing on its Web portal and the other on Sina Weibo, its massively popular microblogging service which boasts more than 400 million members.


Like other major Chinese Internet companies like Baidu and Tencent, Sina is in the midst of figuring out how to take advantage of the rapid shift in user habits from PCs to mobile devices.