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Korean messaging company Kakao partners with Yahoo Japan

2:10 am on Oct 22, 2012 (gmt 0)

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Korean messaging company Kakao partners with Yahoo Japan, eying larger Japanese profile [thenextweb.com]

Kakao, the Korean maker of mobile focused WhatsApp-like VoIP app Kakao Talk, has announced a significant deal with Yahoo Japan which sees the two firms club together to promote and market the service, which it says has 65 million global users, in Japan.

Rival Line, which recently passed 60 million users at a rate of 5 million new sign-ups per 3 weeks, is the dominant player in the Japanese mobile messaging space but Yahoo Japan — which itself is a joint-venture between Yahoo Inc and operator Softbank — is aiming to bring greater competition, and new monetization streams, by promoting the Korean app through its popular and visible services.

Yahoo Japan is buying into Kakao Japan, the existing Japan based subsidiary, and the investment will see both sides take 50 percent stakes in the business.

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