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Suggestions for working with Baidu?

dumb American entering the Asian market

1:04 pm on Jan 27, 2012 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member lorax is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Mar 31, 2002
votes: 4

I feel totally confident with organic and paid search in the USA but now I find myself on the verge of guiding a company into the Asian market space. I know enough to be dangerous when it comes to the Chinese culture so I'm not confident I could effectively communicate a PPC message using Baidu.

And then we'll be entering Japan at the end of February if I take this job on.

I feel like I have a heck of a learning curve:

  • to learn the logistics of working with Baidu
  • uncover how Baidu is different from Google, Yahoo, & Bing
  • handle the language conversions so I can understand what's being said and craft appropriate messages I want delivered
  • learn about the culture to be sure the messaging is on target and not offensive or too watered-down
  • learn the Baidu interface to track paid and organic search
  • be able to talk with the SEO/SEM firm that's currently under contract to manage the paid and organic search campaigns

    Any suggestions for resources where I can learn more, or tips, or gotchas to watch out for would be most appreciated.