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Baidu Japan Posts Losses



1:53 am on Jul 5, 2011 (gmt 0)

WebmasterWorld Administrator bill is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

I actually like the Baidu Japan SERPs. Even with the ads they occasionally remind me of early Google SERPs. So I do use them as an alternate search from time to time, but I know from the logs of my Japanese sites they are not doing well in terms of market share.

Baidu Japan Posts Losses Totaling RMB 700 million since 2008 [penn-olson.com]

Baidu Search dominates its Chinese homeland, but it’s struggling elsewhere – its biggest overseas venture in Japan, Baidu.jp, has filed losses of RMB 700 million (US$108.3 million) since 2008.

Baidu Japan actually opened in 2007, but required a relaunch in ’08 after a shaky start. Those accumulated losses seem to have been sunk into general running and admin costs.

The Japanese search engine market is dominated by Yahoo, although Yahoo search is now powered by Google in Japan.

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