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Baidu Inc, China's largest search engine by market share, is reshaping its e-commerce business after failing to gain the upper hand in the country's booming online-shopping market.
The company is transferring sellers on Youa, its e-commerce website, to Yaodian100.com — in which Baidu holds a stake — and Rakuten.com.cn, a website run as a joint venture between Baidu and Japan's Rakuten Inc, according to a notice on Youa's website on Thursday.
Baidu will close the management and transaction functions it provides for Youa merchants within one month, said the Youa website message.
Analysts say the move signals the company's failure to challenge Alibaba Group's Taobao.com, China's largest online-shopping website by market share.