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China state newspaper launches search engine


4:25 am on Dec 24, 2010 (gmt 0)

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China state newspaper launches search engine [blogs.rnw.nl]

The People's Daily, the mouthpiece of China's ruling Communist Party, this week officially launched its search engine service as the country's state media seek even greater influence on the Internet. The newspaper celebrated the launch of Goso.cn - the first Chinese search engine backed by a state media organisation - with the formal release of its news search feature, seen as its key draw, the company said in a statement.

Goso.cn wants to boost "China's say on the Internet" and aims to become "the most influential search engine platform" in the country, according to its website. It acknowledged it could be hard to conquer the domestic web search market dominated by homegrown giant Baidu, which saw its share rise after US rival Google reduced its presence in China this year following a row with Beijing.

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