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Taobao launches shopping search engine Etao

with Bing

     
2:18 am on Oct 13, 2010 (gmt 0)

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This is one way to get Bing into the mix in China. ;)
China's Taobao launches Web search engine [news.yahoo.com]

A unit of Alibaba Group, China's largest e-commerce firm, has launched a search engine, taking aim at a lucrative market now dominated by Wall Street darling Baidu Inc.

Taobao, China's largest and most popular online e-commerce website with a consumer focus, launched its public beta test of the search site, called Etao, on Saturday, a spokeswoman said on Tuesday.

"Etao is a shopping search engine launched by Taobao," she said in a statement, referring to the site's name.

Etao provides not only search options for e-commerce, but also a comprehensive search engine powered by Microsoft's Bing search engine.