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Google overtakes Microsoft in Japan brand ranking

1:12 am on Aug 27, 2010 (gmt 0)

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A lot of the translated foreign press reports have eventually caught up with MS I think. Without that influence I'm not sure this perception ranking would be the same. Japanese corporations are heavy Microsoft users and their products are ubiquitous among consumers as well.

Google overtakes Microsoft in Japan brand ranking [reuters.com]

Google has overtaken Microsoft to secure the top spot in a major Japanese survey of corporate brand perception.

The company has been growing in Japan and easily attracts more traffic each month than competing Microsoft Web sites, but Microsoft's long history in Japan and deep ties with Japanese IT vendors had given it an advantage until this year.

Google scored 782 points in the survey, a single point ahead of Microsoft, which was ranked in second place. The latest ranking reverses last year's top spots and puts the two U.S. tech giants almost equal. Last year Google was 25 points behind Microsoft.