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Yahoo still tops in Japan search

9:04 am on Jun 8, 2010 (gmt 0)

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The latest Neilsen Net Ratings in Japan shows that Yahoo Japan still has a commanding lead in search [netratings.co.jp] [Japanese article]. The 2nd column shows the search reach %. We have Yahoo Japan at 81.1% and Google at 56.2%.

One surprise I noticed from this chart was that Naver is beating Baidu. Those are the two Asian foreign powers trying to break into the Japanese market. I guess they still have quite a way to go.