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Mixi aims to nearly double its users in 4 yrs

leading Japanese SNS

1:37 am on Aug 27, 2009 (gmt 0)

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Mixi aims to nearly double its users in 4 yrs [reuters.com]

  • Aims for 30 mln users in 2 to 4 yrs via new applications

  • Shares close up 2.9 pct vs Nikkei's 1.4 pct rise

    TOKYO, Aug 26 (Reuters) - Mixi Inc (2121.T), Japan's biggest social networking site, plans to nearly double its number of users to 30 million within four years, its chief executive said on Wednesday.

    Mixi, which competes with Yahoo Japan (4689.T), Rakuten Inc (4755.Q) and DeNA's (2432.T) Mobage-town, aims to attract more users by adding content to its sites and by opening up registration, its CEO and founder, Kenji Kasahara, said in an interview with Reuters.

  • Mixi is essentially a Japanese Facebook clone that leads the market. Their growth has been somewhat stagnant of late as other competitors have entered the fray. This is an ambitious target for them.


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