Welcome to WebmasterWorld Guest from 54.166.239.238

Forum Moderators: bill

Message Too Old, No Replies

Baidu Touts New Advertising Program

     
2:01 am on Aug 19, 2009 (gmt 0)

Administrator from JP 

WebmasterWorld Administrator bill is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Oct 12, 2000
posts:14659
votes: 66


Baidu Touts New Advertising Program [online.wsj.com]

BEIJING -- Baidu Inc. expects a new online advertising system to significantly boost the Chinese Internet search company's revenue as soon as the current quarter, Chief Executive Robin Li said in an interview.

The new system, dubbed Phoenix Nest, was launched in April to more clearly differentiate paid advertisements from search results, and to offer advertisers new tools to track the return on their ad investment.