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Baidu's Adventure in Japan

2:03 am on Dec 18, 2008 (gmt 0)

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Some very good overviews and insight into Baidu's foray into the Japanese search market:

Baiduís Adventure in Japan [forexbook.org]

...there are probably three key factors that have been decisive. When looking at the model the foremost important one is Robin Liís strategic views combined with the key decisional role he plays. As a founder and CEO he still plays an essential role in determining the longer and short term strategy which has a profound impact on the company. Furthermore despite spending 14 percent of the total 2007 budget and skipping the whole partnership and joint-venture part, Baidu entered Japan to learn. Also considering rumors about expansion to other Asian regions and even Europe, expanding to and learning from the Japan market seems to be part of a longer term International strategy. Lastly because of the domestic success and distinct strategy used in the Chinese market I assume that Baidu genuinely believed that it could quickly acquire a strong position in Japan.