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Baidu sheds its dot-com baggage

Baidu.com becomes Baidu, Inc.

3:55 am on Dec 17, 2008 (gmt 0)

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Baidu Is Bad to the Dot-Com Bone [fool.com]

Bears won't have Baidu.com (Nasdaq: BIDU) to kick around anymore. Shareholders this morning approved the company's new name of Baidu, Inc., so shorts will need to reprint those practice targets.


This isn't even a timely change. Plenty of companies with "dot-com" stapled to their names went for the snip after the Internet bubble burst seven years ago. There's little reason to change in or out of dot-com clothing at this point.


For Baidu, though, it may simply be about a change of scenery. The stock has been under fire since being called out for its sponsorship practices last month. The company has cleaned up its act, even if the scrubdown is part of the reason Baidu recently talked down its current quarter's revenue guidance.