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Yahoo tops in Japan, Google close behind [news.cnet.com]
According to ComScore [comscore.com]'s qSearch data, 5.9 billion searches were conducted in Japan in September and the average person searched 96 times during the month. Yahoo led the way in search query volume with 3 billion searches and 51 percent market share, but Google wasn't far behind with 2.3 billion searches and 39 percent market share. Microsoft, which makes the third-most popular search engine in the U.S., only mustered 90 million queries during the month to take the fourth spot in the country behind Japan-based Rakuten.