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Google Psychoanalyzes Chinese Web Surfers

2:37 am on Mar 7, 2008 (gmt 0)

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An informative article. Worth a read for anyone interested in the China market.

Google Psychoanalyzes Chinese Web Surfers [sciencefriday.com]

Here are some of their findings:

  • Chinese search longer and are "more curious” than American users
  • Clickaholics: Chinese don't like to type
  • Google is toooooo difficult for Chinese to spell
  • Chinese like information on their mobile phones
  • China Specific Services: snowstorm finder, Google-funded mobile phone greetings