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Omniture To Resell Chinese Search Engine Services Around The World [chinatechnews.com]
Omniture announced a strategic alliance with Chinese Internet search engine Baidu.com to give online marketers around the world direct access to Chinese consumers.
"This strategic partnership with Omniture will enable Baidu.com advertisers to increase the performance of their online campaigns," said Haoyu Shen, Baidu.com's vice president of business operations. "By integrating our search metrics with Omniture, we believe online marketers will not only be able to measure campaigns but also improve conversion by making the end-to-end search experience more relevant. Companies tapping the Chinese market should now be able to reach Baidu.com customers more easily."