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Google to enter China's online music sector

2:09 am on Feb 15, 2008 (gmt 0)

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Google to enter China's online music sector [reuters.com]

Google plans to enter the online music market in China for the first time, as it steps up its battle with local incumbent Baidu.com Inc, media reported on Thursday. Google is expected to announce a joint venture with Top100.cn, to allow users to listen to and download licensed music files for free, major portal Sina.com said, citing local newspaper reports based on sources close to the U.S. firm.

The joint venture expects to generate revenue through online advertisements on the music search pages, Sina added.