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Baidu CEO Talks About Japanese Market [techon.nikkeibp.co.jp]
Q: Why did you choose Japan as Baidu's first overseas market?
Li: Baidu has consistently operated its business targeting the Chinese market for the last eight years. I lived in the US for eight years before that. I was working for IT companies in the US for six years during that time. For two and a half years before leaving the US, I worked for Infoseek, a leading search portal in Silicon Valley, and developed Infoseek's second-generation search engine.
I am, therefore, familiar with international search technologies as well. I had no intention of keeping Baidu inside China from the start. Now that we have won a 70% share in China, I think it's natural that we turn to overseas markets.
I consider the Japanese market to be very attractive. There are several reasons for that. First, the Japanese market is huge. Japan boasts the world's second largest economy, as well as a high Internet penetration rate of about 70% of the population. As a search engine company, we found to be Japan very attractive indeed.