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New "Do Not Track" (DNT) Standard Announced by EFF and Coalition

5:12 pm on Aug 4, 2015 (gmt 0)

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The Electronic Frontier Foundation and a coalition of business has announced a new "Do not Track" standard which is hopes will help protect consumers with the choice, and will encourage advertisers to respect the choice users wish to make. Great to have this standard announced, but will it make any difference? I'd love to think it had a high enough profile to at the very least make people more aware of DNT, and the options.

The Electronic Frontier Foundation (EFF), privacy company Disconnect and a coalition of Internet companies have announced a stronger “Do Not Track” (DNT) setting for Web browsing—a new policy standard that, coupled with privacy software, will better protect users from sites that try to secretly follow and record their Internet activity, and incentivize advertisers and data collection companies to respect a user’s choice not to be tracked online.
The EFF and Disconnect’s partners in this launch are the innovative publishing site Medium, major analytics service Mixpanel, popular ad- and tracker-blocking extension AdBlock, and private search engine DuckDuckGo. New "Do Not Track" (DNT) Standard Announced by EFF and Coalition [eff.org]