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Advantage of Alexa coding ?

6:42 pm on Aug 19, 2014 (gmt 0)

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joined:July 10, 2005
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I can't figure out why people would PAY to put Alexa coding on their site. Has anybody tried it, any advantages ?

The cheapest is $10 a month to have their coding on your site. And the most is $800 a month....who in the world would pay that.