Can someone explain to me in plain English what the In-Market Segmentation feature shows under demographics in google Analytics?
I see that there is a big spike in the graph from July 11th through July 20th, and then it drops off sharply. (This contradicts overall visitor data, which has seen week-over-week growth of nearly 5%)
1) What does this graph even represent?
2) If I look at the tabular data below the graph, I see lots of segments that seem nearly completely UNRELATED to my site (which is an ecommerce site). Is this normal?
Thanks in advance.