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So to simplify the product while still ensuring great results for our users, weíre proud to announce a new type of remarketing list: one thatís managed automatically.
Introducing: Smart Lists with Google Analytics.
Now when creating a new remarketing list, youíll have the option to have Analytics manage your list for you.Google Announces Smart Lists For Analytics To "Simplify Remarketing" [analytics.blogspot.com]
Smart Lists are built using machine learning across the millions of Google Analytics websites which have opted in to share anonymized conversion data, using dozens of signals like visit duration, page depth, location, device, referrer, and browser to predict which of your users are most likely to convert during a later visit.
Based on their on-site actions, Analytics is able to calibrate your remarketing campaigns to align with each userís value.