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Separate Goals to Same URL but Different Journey

When you have two different kinds of conversion to same URL destination

10:11 am on Jan 3, 2014 (gmt 0)

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Hi there, hope someone can help.

I have a website that sells two different groups of products. We have a goal set up in Analytics to track conversions, however we want to separate these so that we isolate conversions for each different kind product.

The 'thank-you' page is exactly the same - e.g. /purchase/confirmation - for both products. However, the journey to that page is different.

So, for product group one, the stage before purchase might be:


Likewise, for product group two, the stage before the thank-you page might be:


So, I set two goals up yesterday, where I specified a funnel step in each to hopefully isolate the conversions. E.g.

Funnel 1 = /product1/price-information/(.*)
Funnel 2 = /product2/price-information/(.*)

I selected the option to make the funnels a 'required' step, thinking that Analytics would then report the two conversions separately (users are highly unlikely to stray to both funnel steps and skew the data). However, it seems that the data being reported in Analytics is identical. Therefore, I suspect that what I have done is not successfully isolating the different user journeys.

Does anyone have any ideas?

Please let me know if I need to provide more information or explain anything more clearly!