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If a first party receives a network transaction to which a DNT:1 header is attached, First Parties may engage in their normal collection and use of information. This includes the ability to customize the content, services, and advertising in the context of the first party experience.
The first party must not pass information about this transaction to non-service provider third parties who could not collect the data themselves under this standard.
If a third-party receives a communication to which a DNT:1 header is attached, that third party MAY nevertheless collect, use, and retain information related to that communication for these permitted uses:
- Short term collection and use, where information is not transmitted to a third party or used to profile or personalize a user's experience;
- Contextual content or ad delivery;
- Aggregate Reporting
- Compliance With Local Laws and Public Purposes
As long as there is:
- Reasonable Security
- No Personalization