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Uniques growing much faster than Visits

9:36 am on Mar 4, 2013 (gmt 0)

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5+ Year Member

joined:Mar 4, 2013
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Since Jan this year, our uniques are solidly up - 55% up over the equivalent period last year. Meanwhile pageviews have gone up just 22%.

Is this ratio change (a smaller pageviews/uniques) happening to others - or just us.

Anyone know why or thoughts on why? I am thinking more people using incognito mode in browsers might lead to this, i.e. the uniques measure might no longer be useful.