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Google Releases Multi-Channel Funnels Reporting API



5:18 pm on Aug 2, 2012 (gmt 0)

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Google Releases Multi-Channel Funnels Reporting API [analytics.blogspot.co.uk]
... we’re releasing the new Google Analytics Multi-Channel Funnels Reporting API.

The API allows you to query for metrics like Assisted Conversions, First Interactions Conversions, and Last Interaction conversions, as well as Top Paths, Path Length and Time Lag, to incorporate conversion path data into your applications. Key use cases we’ve seen so far involve combining this conversion path data with other data sources, such as cost data, creating new visualizations, as well as using this data to automate processes such as bidding.

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