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Diff. Data in Standard and Custom Report

7:06 am on Apr 17, 2012 (gmt 0)

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joined:Oct 28, 2006
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taking example of Organic > Keywords (blue widget, yellow widget)

When i am checking the traffic both of these keywords are providing 5000, 4800 respectively per month but, when i am creating custom report of organic traffic its showing only 4000,3900 respectively only.

So when i am making custom report the data is reduced why?