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GA shows IE usage 5%, rest show 35% or more

I cannot understand what makes the site different

   
3:47 am on Nov 3, 2011 (gmt 0)

10+ Year Member



I have a number of sites that I have tracked for years using Google Analytics. Most currently show about 35% or 40% of visitors using a version of IE.

One shows only 5%. (Chrome and FF make up most of the traffic, according to GA). 75% of visits are from Windows. It's a public website with a broad, non-technical audience.

The site gets new traffic through many sources: organic search, and several ad campaigns using Facebook, StumbleUpon paid discovery, and Adwords, all targeting desktop computers, and we are getting a significant sample (some number of thousands of visits a day). Everything else looks completely normal.

The site is mostly HTML 5, with sufficient support for IE 7 and 8 to make it usable. Users might run into minor bumps when filling out forms and the like, but it mostly works. Plus, I am only looking at new visitors.

When I segment the traffic (e.g. just StumbleUpon, or just Facebook) I don't see significant differences -- still very low IE usage. I haven't checked the server logs yet (hoping to avoid that hell :-)

I am fully aware of GA's many limitations and shortfalls, but of the 20 or so sites I have access to on GA, none is showing this pattern.

What could possibly explain this huge discrepancy?

Thanks very much for all thoughtful responses.

Tom H
 

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