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AdWords Conversion Tracking

Is there a standard geographic benchmark?

   
7:45 pm on Sep 29, 2011 (gmt 0)

5+ Year Member



Hi-

This is for one of my Google lead gen accounts. I broke it down by geo region campaigns.

1) Domestic (US CAN) = 5.17% conversion rate based on click to evals

2) UK = 4.62 conversion rate based on click to evals

3) EMEA = 1.68 conversion rate based on click to evals

4) ROW = 4.65% conversion rate based on click to evals

5) Placements (Banners) = .96% conversion rate based on click to evals.

6) Remarketing (Banners) = .77% conversion rate based on click to evals.


How do these conversion rates look compared to the rest of the B2B Software industry? I have read up on marketing sherpa, but was looking for something a little more specific to my industry. The ASP runs $3k+, and I am rapidly closing in on 10k leads per quarter.

Thanks for any assistance.
 

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