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How reliable is Comscore?

9:22 am on Jul 26, 2011 (gmt 0)

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Comscore, as anyone who has used it will attest does not give a very reliable report on the traffic numbers - Google Analytics does the job for us. But how reliable is it with respect to studying competitor growth trends? When Comscore reports that company A has dropped more than company B - does it make sense to assume this relative performance to be true with actual traffic numbers as well?

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