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What Exactly Does $ Index Metric Tell Me?

     
1:47 am on Jun 24, 2011 (gmt 0)

WebmasterWorld Senior Member planet13 is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



Hi everyone:

Two mysteries I hope you can explain to me:

1) What exactly does the $ Index mean?

If I have 100 visits to a page and there is a $ Index value of .22 (twenty-two cents), does that mean that those 100 people who visited the page spent an average of 22 cents each (for a total of $22)?

2) What could be the cause when the number of visits to a page goes UP 5% but the $ Index DROPS 72% (over a period of a month - when compared to the previous month)?

Thanks in advance.
 

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