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A/B Testing

What is your method?

7:18 pm on Jun 17, 2011 (gmt 0)

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joined:July 14, 2006
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I just tried Google Website Optimizer and am running one test on the home page. I don't understand the results and I think something is skewed.

Page2 does better by 50% in the early day.
Page1 does better at night and makes up ground through the morning and then becomes +5% improvement for page 1, or -5% for page 2.

Google Website optimizer can't break conversions by time of day. I can show index1 in the morning and index2 at night.
It also can't seperate conversions originating from my staff.

I just talked to two companies and a feature rich tracking is about 10,000+ annual license. While I can afford it, I am having a tough time justifying that big purchase when I really want a small portion of their package. Do you know any reputable software packages or services less expensive?

How much in annual sales would you expect I sell online to justify the high price they are asking compared to google's less feature rich free version?