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Nielsen garners audience data for 30,000 websites

4:57 pm on Jul 14, 2009 (gmt 0)

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Nielsen Expands Reach of Web Measurement [mediaweek.com]

Nielsen officials are touting that capability, as well as the new larger panelís ability to yield better measurement of specific demographics such as Hispanics and teens, as well as more accurate representations of households with multiple computers. Plus, Nielsen customers will have access to more sophisticated planning tools, including media staples like reach and frequency analyses, and should be able to receive more actionable cross-platform audience data, according to company executives.