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Best practices for tracking tags

Special characters in URLs



9:36 am on Oct 22, 2007 (gmt 0)

10+ Year Member

Have come across an issue recently with a conflict between the default tracking parameters issued by one web analytics platform and a clients website.

The campaign tracking parameters that are appended to URLs include a dollar sign $, which is causing the website/CMS to return a 404.

My first instinct was that it is not best practice to use special characters in tracking paramters for exactly this sort of reason.

Am I right, or is this a problem that should be fixed at the client website end?


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