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I would like to be able to produce reports on traffic which has been produced offline vs online sources (such as PPC).
So to track traffic generated offline, ideally I want to set up the following 'profiles':
a) Traffic activity for people who typed in url directly
b) Traffic for people who used our brand keyword in their search
c) Traffic activity for both a & b together
Could anyone advise if this is possible / how to do it?
(stuff like repeat visits skewing this metric is another story and something we'll look at once we have this setup)