Welcome to WebmasterWorld Guest from 22.214.171.124
Forum Moderators: bakedjake
Yandex, Russia's largest search engine, has announced significant changes to its Search Engine Results Pages (SERP) with the launch of interactive snippets called ‘Islands’. This new feature will speed up engagement with websites and services by allowing users to action their query – such as booking cinema tickets, making restaurant reservations or paying a bill – directly from the search page rather than through an organisation’s website.Yandex Introduces Interactive Snippets "Islands" To SERPs [company.yandex.com]
"Interactive snippets deliver a new level of user experience. Sitelinks are an outdated way of providing information and rich snippets are mere decoration. We know users want faster, more direct engagement with services, and interactive snippets mean businesses can better serve the needs of their customers by offering a shortcut to the ultimate search."
the launch of Islands does not mean Yandex will decide what information appears on the search page; that will be determined by the website owner who will be able to choose whether he or she wants to include interactive snippets, and if so, what they should look like.
66.249.83.nn - - [02/Jun/2013:20:59:32 -0500] "GET / HTTP/1.1" 301 236 "-" "Mozilla/5.0 (Windows NT 6.1; rv:6.0) Gecko/20110814 Firefox/6.0 Google (+https://developers.google.com/+/web/snippet/)"
This service is different than the Googlebot that crawls and indexes your site. These requests do not honor robots.txt or other crawl mechanisms because this is a user-initiated request.
A post to Google+ that include a link renders a preview, or snippet, that contains the page title, a brief description of the page, and a thumbnail image.