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Zibb’s search strategy sets B2B sights on Google

5:55 pm on Sep 18, 2007 (gmt 0)

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Reed Business takes on the search market with Zibb

Reed Business has teamed up with search company FAST Search & Transfer to produce a business-to business (B2B) search engine to rival Google. Zibb.com unifies the 900-plus titles of Reed Business, the business-to-business (B2B) magazine and information division of Reed Elsevier, into a single vertical portal.