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Running Surveys to get demographic data

How do all of you do it?

3:00 am on May 24, 2011 (gmt 0)

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How do all of you collect demographic information for advertisers?

I've used the free version of Polldaddy, but not a lot, and only for simple polls. And now I see that you can only get 100 responses with it a month. Which just seems crazy to me.

But at any rate, I figure somewhere down the line I will need a survey for advertisers. And so far I haven't found any thing free or cheaper than the Polldaddy or Survey Monkey paid accounts that can do it so maybe I should just go ahead and pay the money and get it over with so when I'm ready I can run a survey.

Any thoughts or suggestions?