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Just served, 90k impressions to valueclick but 0 earnings

3:44 pm on Jan 20, 2011 (gmt 0)

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I often, like to switch between adsense and valueclickmedia on my site. But I think recently VCM has changed where I think they sell publishers inventory in advance? Not sure....

Like for example, yesterday I wanted to do a full vcm blast for the 300x250 ad unit on my site and give it 100% impressions, which is like 90k-100k pageviews.

I look at my VCM ucp and my earnings are exactly the same as they were on any other day. I haven't served the 300x250 unit for a few months now, except as defaults. Which equates to around 9k impressions to them tier down from adsense.

So my question is...has anyone noticed the same thing? I don't remember it being this way with VCM. I had them for a few years now.

Maybe you have to sell, your inventory in advance now?